Information Product Disaster – Is Your Passive Revenue Product Gold Mine Doomed From the Start?

It’s a sad and tragic sight. But one I see all too often.

Scores of entrepreneurs and solo-professionals flying like lemmings off a financial cliff, creating information products doomed to failure right from the start.

They pour time and effort into products that have no chance for success. And become discouraged, never to try again, missing out on tens of thousands of dollars of potential profits.

However, you can avoid that fate by answering 3 simple questions:

1. Should I be creating this product in the first place?

Everyone assumes just because some hot-shot is making money with a product that they can too. However, nothing could be further from the truth.

Is there a demand for the product amongst your target market? Does it fulfill a desire or an urgent want or hunger they have? Does it leverage your unique expertise and viewpoint?

If not, you are staring into a bottomless pit that will suck your time and energy and give nothing in return.

The your prospects won’t buy anything that doesn’t meet their needs.

On the other hand when you answer yes to the questions above, you are well on your way to creating a hit.

2. Why am I creating this product?

Lots of folks often ask me “How do I create my product?” And rather than give them a pat answer, I always answer their question with one of my own: “Why do you want to create this product?”

A blank stare in return means that I have just saved them from an expensive boondoggle.

Your product must fulfill an important specific goal for your own business: more revenue, more subscribers, more exposure. It’s the only way to insure your production and marketing stays on track, on schedule and on target to reap the result you want.

Here is a very crucial bonus tip:

The more specific you can be about your product goal, the more likely you are to achieve it. How much revenue do you want it to produce? Over what period of time? How many new subscribers? How soon?

Getting specific can radically explode your chances for success. Without it, you are simply shooting in the dark.

3. Are you doing this because you want to, or because some marketing guru said you have to?

It sounds sentimental and syrupy sweet. But its true:

The more passionate you are about creating your product, the better the chance you will see it all the way through to its profitable completion.

The fire that creates a successful product must come from you. It’s the one thing you can’t get from a home study course. And if it isn’t there, your prospects instinctively know it. And a lack of sales will show it.

So are you creating your product because you want to? Because you are passionate about the material? Because you know there is nothing like it out there, and that your target market desperately wants it?

Or are you doing it simply because some hot-shot guru said you should?

The factors that create successful products are largely hidden and misunderstood. However, you now know three that save your own efforts from the scrap heap, and help insure one profitable success story after another.