How Entrepreneur Magazines Can Catapult Your Success

None of us were born business wizards. Even Bill Gates has to have gotten help from somewhere in order to know how to get Microsoft going, right?

Entrepreneur magazines can go a long way in helping you get your business venture up and running. How, you ask? Well, entrepreneur magazines contain a lot of information that the entrepreneur may find useful.

Entrepreneur magazines are written specially for the businessman. Thus, by reading this type of magazine, you will be exposed to the world that is entrepreneurship. Entrepreneur magazines help entrepreneurs catch up on the latest news about the world of business. With this type of magazine, you can be sure to have the latest buzz of the market and how to expand your opportunities.

Now, some people may reason out that reading a magazine about entrepreneurship is just too much time-consuming than looking up what you need in the internet. However, have you ever considered the fact that what you read in a magazine seems to stick more to your mind than what you can find on the internet?

Another advantage of reading magazines is the fact that with a magazine, you can be sure of who wrote what you are reading. To tell you the truth, the internet is full of entrepreneurial advises from people who have no idea what they are talking about.

However, high quality magazines are written by people who have the right information and all the facts regarding entrepreneurship. On magazines, you’ll be able to make sure that the information you are getting will in no way endanger your venture.

We all know the risks that come with trying to research something on the internet. One wrong click and your computer could be reduced to an expensive piece of thrash. Magazines, on the other hand, pose no threat to your equipment.

Entrepreneur magazines are useful because they are also easy to understand. Unlike web pages which need you to click here, you can easily turn a page on a magazine. Another plus with a magazine is that you can carry it anywhere for quick reference.

However, magazines and web sites actually do not have a competition going on. In fact, major entrepreneurial magazines today have websites that lets you see what goes on behind the publication.

Magazines also contain relevant contact information for the aspiring entrepreneur. This information can help you get in touch with various people with the knowledge on how to get your venture started. This is can be very helpful since you will be competing in a world where who you know matters more than what you know.

Entrepreneur magazines can also help you by providing you with useful tips on how to improve your business. With entrepreneur magazines, you can actually get a glimpse of what trends can affect your business in the future.

This is very helpful because, as they say, preparation always helps. If you are prepared to face a crisis, the more chances you have of resolving it. Entrepreneur magazines can help you be prepared by providing you information and expert opinions on what that information can mean to the business community.

Remember that business can be very tricky. One day, you can be on top of the world, with a number of customers filing into your restaurant. One health report later and you can be bankrupt. In order to prevent this from happening, entrepreneurial magazines can help you prepare contingency plans to neutralize threats to your business.

There are also different types of entrepreneurial magazines, each type giving you great advice for your business. Specialized entrepreneur magazines are great, since they allow you to dig a little deeper into your business, not just entrepreneurship in general.

Entrepreneur magazines are also great sources for entertainment. You might think that reading an entrepreneur magazine would be just too painful after having a long day at work, but these are actually pretty interesting magazines. There are articles and stories that the entrepreneur can relate to without being bored to death. You are sure that the content is something you can relate with, and this means that you can have entertainment and brain food at the same time! Now that is one great idea.

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The 5 Senses of an Entrepreneur

If you have seen me speak you will know that I believe the word ‘entrepreneur’ is used way too much these days. People seem to wear it as a badge instead of just getting out there and doing entrepreneurial things.
Just because you run or own a successful business doesn’t necessarily mean that you an entrepreneur.

Entrepreneurs have a different mindset to others. They will go way above and beyond to complete and finish something that they have started.

I have developed what I call the 5 senses of an entrepreneur which will highlight those differences.

We all have 5 which are sight, taste, smell, hearing and touch. The entrepreneur also has those 5 senses but to them they mean something totally different. The 5 senses relay messages to your brain which makes you operate in a certain way. This is the same for the entrepreneurial sense. The entrepreneurial senses direct an entrepreneur to operate and succeed in a certain way.

Below is how an entrepreneur uses the 5 senses.


Entrepreneurs can see things normal business owners can’t. By that I mean that they can see potential in the smallest of things, whether it is a new trend or a different way of doing something and in turn gaining bigger and better results from the others around them.

They also have the foresight to see past the hurdles or obstacles that most business owners would see as a full stop and press on regardless of the issues that they may face.

They aren’t really good on the stuff that is right in front of their faces, the day to day stuff as they are already thinking far in advance.
You could say that some entrepreneurs have blinkers on. Once they are focused on something, they will see it through to the end. Whatever comes their way will be quickly dealt with so as they don’t lose momentum or become distracted.


Entrepreneurs can taste success in everything that they do. It doesn’t really concern them with the current taste of a deal or a venture as they know what the ultimate taste of success in that deal when it is finished and completed will actually taste like.

Even when they have a taste of something bitter; whether that is a deal gone wrong or a wrong decision, they will still press on until the sweet taste of success is filling their mouths.

Just as kids when we are all made to eat those disgusting vegetables (the cauliflower and brussel sprouts) and then as we grow up we are able to make our own choice as to what is on our plates, so does the entrepreneur. They have been through the hard yards just as everyone else. They just want to have the choice as to what taste stays in their mouths for the longest period of time.

Until they taste it, they will not give up.


An entrepreneur can smell success from a mile away. In fact, they can smell it before they even experience it. It is that sweet smell that keeps them driving towards touching and living it.

Just as they can smell the sweetness of success, so can they smell a bad deal. Now I am not saying that everything an entrepreneur puts his or her hands to will always work, but as they go through their lives they will know quickly if something smells a bit off.

It is this sense that is the most important one to an entrepreneur. Without the whiff of something potentially huge and exciting, an entrepreneur will usually let it go.

They also have the ability to smell “manure” a mile off.


With the ear, it receives a whole lot of different vibrations and sound waves which in turn it processes it into something that makes sense to our brains. This in principal is what happens to an entrepreneur. All of us hear different feedback, various business opportunities and potential deals throughout our lives. What makes an entrepreneur different from the rest is that he or she will decipher that information (usually very quickly) and either act upon it or dismiss it straight away just by the sound of the information that he or she has heard. Where as most people will go down the path of that information and potentially lose out when it isn’t what was first perceived.

The entrepreneur will also have a knack of blocking out the negative information or comments that come into their ears. They will not be the type of person who will allow that negative information to pass into their thinking an in turn, into their actions.

Entrepreneurs have selective hearing. They know what they want to hear and they know what success sounds like.


An entrepreneur will not give up until they have a firm grip on what they have been pursuing. For some it may take them a short time and for others a very long time. but until they have that success by the throat, they will not let it go.

You see it is this sense that is the reward stage for an entrepreneur. It is the thrill of the hunt with the catch mounted high on their walls of life.

This is not to say that everything they set their hands to will work. It is that they know the feel that they are looking for. They know how hard they need to press or how gentle they may need to be. It is the same principal with holding a baby as opposed to a hammer. One is gentle the other is forceful. The true entrepreneur will have an understanding of the touch that is needed.

So as you see, there are many facets that set an entrepreneur apart from a normal business owner.

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This is a great tool for any business owner.

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Be an Entrepreneur

You know those people, right? Those people that are always wheeling and dealing; making deals with almost everyone they meet. Those people are surely entrepreneurs, right? They probably are not. Strictly defined, an entrepreneur is someone that manages an enterprise. Making deals might be a part of being an entrepreneur, but it isn’t everything.

So, who is an entrepreneur? Being an entrepreneur is so much a part of who we are as humans that anyone can be an entrepreneur. Being an entrepreneur encompasses everything that we humans seek out; social interaction, competition, building alliances, helping others and doing all this in a way that benefits society as a whole. If any of these things are activities that you like to do, then you can be an entrepreneur. You just need to learn how, right?

Learning how to be an entrepreneur, a good entrepreneur, is a lifelong process. You don’t have to have a formal education, in other words a college degree, but you do need to learn. What you need to learn depends on what you want to do as an entrepreneur.

A common way people are entrepreneurs is to be business owners and operators. If you have a passion for a product or service, this might be for you. If you aren’t a hands-on type of person, you may want to be an investor and invest in companies that you believe in. This can be done through stocks or by simply finding a privately owned business and buying it. In this way, you can let more qualified people make the business successful.

Any business, whether operated by you or simply owned by you, requires knowledge of the market, local, state and federal laws (possibly international laws, too), knowledge of accounting, marketing, business management and a variety of other trades. You don’t have to be an expert, but you either have to have enough knowledge or know people that have enough knowledge if you want to be successful.

So where do you get the information you need to be a successful entrepreneur? You probably aren’t going to find all of the information you need all in one place. Legal knowledge can be found in law books at a library and online, or you can hire a lawyer. Libraries and book stores are great places to find information on marketing, accounting and industry specific information. Trade magazines and online news groups and associations are great places to learn from other people how they accomplished their goals and how to avoid problems they experienced in their endeavors.

You now know a little bit of what you can do and how to get the information you need to move forward with being an entrepreneur now. Have fun and enjoy the journey.

10 Reasons Why Now Is the Right Time to Become an Entrepreneur

Entrepreneurship offers our government the opportunity to create more employment opportunities for its citizens. There are many challenges that face an entrepreneur in our country but with the right strategies at hand, we can overcome the challenges. The alleviation of such problems will create an ample environment for the thriving of entrepreneurship. The availability of capital is one of the reasons that limit the entrepreneurs from starting their businesses. The access to finances for capital in Nigeria through many financial institutions might be deemed as a daunting task to many but there is a wide range of funders ready to offer support to young Nigerian Entrepreneurs. However, to get funding, a number of requirements must be met.

The problem of lack of funders has been partly solved through the emergence of Nigerian angel investors and venture capitalists that invest and ask for returns on investment on the venture and at the same time are involved in the management of the venture partly. This is advantageous since the entrepreneur may acquire additional skills from the investors. The returns that are required can be rates of up to 30% on the capital employed. Other organizations such as NGOs and the Nigerian Investing Commission also encourage entrepreneurs to venture into this line of business.

Nigeria is bracing itself up to shape the future beyond oil manufacturing and this is in fact part of the national agenda. This makes now the best time to invest in entrepreneurship. The oil industry has been dominating the economy by contributing way over 80 per cent earnings on export not forgetting its 50 percent contribution to the Gross Domestic Product of our country. Given that majority of Nigerians are unemployed and considering the current economic realities, we as a country have a great need of constant job creation. Our commercial and industrial sectors have to be diversified as well.

In comparison to other West African countries such as Benin, Ghana, Mauritania, Mali, Nigeria, Sierra Leone, Burkina Faso, Liberia, Niger and Senegal, Nigeria is the most efficient in the implementation of adopted reforms aiming at improving the business environment for entrepreneurs. A research carried by Gallup in the year 1998 showed that 67% of Nigerians were considering opening and running businesses. This presents the highest rates in these West African counties. In contrast to other countries in West Africa, the awareness of entrepreneurship among the populous is higher in Nigeria placed at 44%. This means that entrepreneurship is more easily taken up by our country as opposed to the other countries in the western Africa region.

The assurance of our entrepreneurs in the accessibility of a competent work force is another reason why more citizens should consider entrepreneurship as an excellent business idea. Venturing into the entrepreneurs hip business in the country assures our entrepreneurs have a skilled labor force to carry out their work. As many as 75% of the Nigerians feel that they can find qualified wok force that can perform different tasks and that can enable ventures to run successfully when given the chance to.

In comparison to other countries, the copyright laws are not keenly respected by many and this denies many entrepreneurs their hard earned money. This may discourage entrepreneurs when they are investing for fear of diminished returns due to piracy. According to a study conducted by Gallup, 60% of the residents of Nigeria believe that the government has the capacity to protect the intellectual rights of the entrepreneurs together with the property that our entrepreneurs might encompass during their business lifeline. With our government bracing itself to protect the intellectual rights of our people, now is the best time to come up with new business ideas and engage in successful entrepreneurship.

The promise for higher returns is eminent in our country. This coupled with the assurance of financial success should act as a stimulant to the uptake of entrepreneurship instead of staying unemployed. Moreover, 50% of the Nigerians have confidence that our government will allow the entrepreneur to include as much wealth as they can in their ventures. This is based on the research conducted by Gallup in the year 1998. This gives the entrepreneur the incentive to venture into business and enjoy the returns.

Many West African countries have high unemployment rates of up to 70 to 80 percent. This has been further affected by the current world crisis that is causing massive job loses through out the world. The statistics released by the Nigerian education ministry show that over 60% of the graduates do not get employment immediately after school. They posses the skills but do not have the employment opportunity to put their skills into productive use. This gives the reason why most of our graduates should venture into entrepreneurship and become self employed instead of relying on other corporations for employment. This also offers our entrepreneurs the chance of being their own bosses resulting in the suppleness of the staff employed and in return creating job satisfaction. The economic growth of our country is uplifted as more employment activities are created and the level of unemployment is drastically reduced. The Nigerian investing commission has brought up programmes to help many obtain the required skills to achieve successful entrepreneurship.

Transformation of the different sectors by the Nigerian government resulted in the liberalization of the economy allowing for entrepreneurs to endeavor into various ventures. These opportunities present our entrepreneurs with the opportunity to access enhanced services. The sectors affected by this include the telecommunication sector which has led to the improvement in the information flow between businesses thus spiraling growth of many businesses. Further infrastructural development should provide our entrepreneurs with the necessary infrastructure for conducting business without any difficulties.

Our government’s introduction of a program that aims at encouraging the exports and reduction of imports has lead to the proliferation of the opportunities that are available for our entrepreneurs. The Nigerian government has also established close ties with other western countries such as the United States and Europe to necessitate such trade. This export program offers a wide market for goods and services that an entrepreneur produces and offers for sale. This guarantees the production of high quality for both the export market and the local internal Nigerian market.

Nigerian entrepreneurs can enjoy the benefit of lower taxes that is offered by the government through tax incentives that include lower taxes, tax exemptions and enhanced price ceilings. This allows our entrepreneurs to enjoy the returns on the capital they employ on the investments that they undertake.

Nigeria is progressively trying to incorporate modern-day technology into various government sectors. This came into scrutiny with the exploit of the internet which has been integrated into the edification system. The revolution in information technology offers numerous opportunities and loads of our entrepreneurs are capable of taking advantage of this to launch their business enterprises into the worldwide arena. This is possible through internet affiliate marketing and hosting of websites. Nigeria’s Small and Medium Enterprises most of which fall in the informal sector offer a wide range of business opportunities that can boost our economy to greater heights. What remains now is for our government to offer more support and encourage young entrepreneurs and the already existing ones to enhance the competitiveness and quality of Nigerian businesses.